Anthony Currenti

Anthony Currenti

Principal Product Designer · Design Leadership · Product Strategy · AI

I lead product design teams across financial services, e-commerce and enterprise software. Over my career, I’ve helped organisations transform complicated workflows into experiences that are faster, simpler and easier to use.

I work closely with product, engineering and operations to lead discovery, align teams around a clear direction and guide ideas through to delivery.

My Journey into Design

Work

Current role

April 2023 – Present

National Australia Bank

Principal Product Designer

I set design direction for business and individual customer onboarding and identity verification, guiding 12 designers across three teams. I work with product, engineering and business leaders to simplify customer and banker journeys, balancing customer needs with technical and regulatory requirements.

  • Secured product and engineering support to migrate approximately 500 onboarding and servicing screens to NAB’s new design system before making broader experience improvements. I coordinated delivery across the teams, completing the migration in six months and removing the need to maintain parallel legacy designs.
  • Initiated a six-week service-design program that shaped onboarding strategy and informed AI-assisted trust onboarding, service requests and early exploration of agentic automation.
  • Shaped business onboarding improvements that contributed to a 6% increase in assisted straight-through processing and 98% right-first-time performance.
  • Led experience design for multi-party business onboarding, allowing directors and other connected parties to provide their details and verify their identity within the same application. The journey was designed to replace manual follow-up and PDF-based processes.

July 2022 – January 2023

Redbubble

Product Design Lead

I led five product designers across Redbubble’s web and native mobile shopping experiences, with a focus on how the team contributed to product decisions and delivery.

  • Established a shared product design process that clarified expectations and aligned design work with product delivery, giving teams a more consistent way to plan and review their work.
  • Partnered with Product, Engineering and Marketing leaders to involve design earlier in strategy and decision-making, helping shape direction before teams committed to solutions.
  • Coached designers on design quality, delivery and career development, supporting their judgement and ownership within product teams.

July 2020 – July 2022

Catch.com.au

UX Lead

I led eight product designers across web and native mobile shopping experiences, setting design direction and building shared practices for a growing team.

  • Led design for Catch’s native Android rebuild, replacing a poor mobile experience with an app that launched at 4.7 stars, up from around 3.5. I guided product definition, research and interaction design alongside the team delivering the app.
  • Introduced clearer design reviews, definitions of ready and done, structured handovers and reusable interface patterns. These practices reduced design initiative timelines from months to weeks and helped designers contribute consistently across projects.
  • Led a service-design initiative that informed a three-year roadmap for improving internal operations and time to market, extending the team’s focus beyond the shopping interface.

October 2018 – April 2020

AustralianSuper

Senior Experience Designer

I led design across the public website, online joining and member portal, working with product, engineering and business teams to make member services easier to navigate.

  • Redesigned online member registration around clearer instructions, verification and recovery paths. Research helped us simplify account access while working within security requirements; after launch, 12% more members completed registration.
  • Established a digital design system shared across member platforms, brand and communications, giving teams a common foundation for their work.
  • Set experience direction for the member portal redesign, shifting the focus from individual screens to complete member journeys and the guidance people needed along the way.

April 2017 – September 2018

Workshare

Senior Product Designer

I led design across enterprise document comparison and data-security products, helping people review complex changes and helping organisations manage sensitive information.

  • Led research and design for Compare for Excel, a new spreadsheet comparison product. I devised a way to hide a spreadsheet’s original formatting while retaining change highlights, then restore it when context was needed. I was named co-inventor on US Patent 11,080,462 for this source-formatting comparison method.
  • Redesigned Workshare Detect, a machine learning-based data loss prevention product. Clearer information architecture and workflows helped reduce enterprise deployment times from weeks to hours. My contribution was to the product experience, working with the team responsible for its technology.
  • Established a shared design language and component library across Windows products, bringing greater consistency to the suite and a common reference for design and engineering.

March 2016 – February 2017

GTG Network

User Experience Designer

I led research, information architecture, interaction and visual design for iSport Genius, GTG Network’s sports data platform.

  • Redesigned iSport Genius’s navigation and information hierarchy so people could move predictably between sports, leagues, matches and teams. Summaries led into deeper statistics, making dense sporting insights easier to discover and explore.
  • Introduced a user-centred design process incorporating discovery, prototyping and validation, and worked closely with engineers to review the experience as it was built.
  • Delivered a product adopted by Sportsbet, Unibet and Ladbrokes, bringing sporting insights into their betting experiences.

August 2014 – March 2016

Capgemini

Interaction Design Consultant

I designed digital experiences across financial services, retail, utilities and government for clients including ANZ, David Jones and CitiPower and Powercor.

  • Led experience design for CitiPower and Powercor’s eConnect portal, replacing paper-based electricity connection requests with digital self-service. I organised journeys around the type of connection work and built the responsive interface that the Salesforce team integrated.
  • Co-led interaction and visual design for native mobile applications and responsive websites, using research, workshops and interactive prototypes to align customer needs with business and technical requirements.

How I use AI

I use ChatGPT, Claude Code, Codex and Cursor at specific points in my design process to explore ideas, build functional prototypes and refine experiences. Like other tools, they help me work through ideas more quickly and improve the quality of the output. I review what they produce and test how prototypes behave.

The design process remains grounded in human judgement. AI supports this work without replacing the instinct, taste and empathy needed to understand people and make considered design decisions.

I also design how AI fits into customer and colleague services, considering where it adds value and where human review and validation are needed.

Growing the
design community.

I'm passionate about helping grow the design profession through teaching, mentoring and community involvement. I've taught Academy Xi's 26-week UX Transform course, mentored emerging designers through industry programs and regularly contribute to the design community through meetups, panels and knowledge sharing.

Core Expertise

Strategy & service design

  • Product strategy & enterprise UX
  • Service design & systems thinking
  • Stakeholder alignment & facilitation

Leadership & team development

  • Design direction & quality
  • Mentoring & coaching
  • Design operations & team practices

Research & interaction design

  • Discovery & customer research
  • Journey mapping & information architecture
  • Interaction design & prototyping

Design systems & accessibility

  • Shared patterns & component libraries
  • Accessible journeys & interfaces
  • Design and engineering collaboration

Practical AI

  • AI-assisted design & functional prototyping
  • AI service & experience design
  • Human review & validation

Tools

  • Figma, FigJam & Miro
  • Jira & Confluence
  • Adobe Creative Suite, Adobe Analytics & Google Analytics
  • ChatGPT, Claude Code, Codex & Cursor

Study

Tractor Design School

UX Design · 2016

Deakin University

Bachelor of Information Technology · 2009–2012

Specialisation in IT Security